In our previous post, we introduced hybrid mobile applications and discussed some of the benefits that come along with this type of development. Of course, no solution is perfect, and there are some drawbacks to using hybrid technology.

There are plenty of discussions surrounding the pros and cons of the technology side of hybrid, but what about the business side? Faster development time, consistency across platforms, and lower costs can bring plenty of benefits to many mobile businesses.

However, one of the biggest drawbacks for your app’s business is the lack of visibility into critical user flows.

The Problem

Hybrid apps consist of both native and web components. Having two different platforms usually requires two separate tracking solutions, even if it’s all within a single app. In an ideal scenario, you are able track a user flow between both systems, but this can be complicated and extremely difficult to execute properly.

More importantly, what if something goes wrong and you are potentially losing users and revenue?

Imagine a scenario where a user is browsing products within your app, adds a few items to the cart and goes to check out. The app slows to a halt, causing the user to exit the app, leaving a potential sale.

How do you discover and fix these issues when they span two separate platforms? For any app, especially hybrid ones, resolving these issues can be complex and cause headaches for both your users and your development team.

The Solution

Apteligent is proud to announce full hybrid app support for our industry-leading Mobile App Intelligence product. This means you can use a single tracking mechanism in your hybrid app to benefit from all the great features of Apteligent seamlessly across both native and web.

From crash reporting and exception handling to API service monitoring and business transactions, you can now achieve visibility into the performance of the native and web components of your hybrid application from a single, integrated solution.

The shopping scenario mentioned above is a perfect use case for Apteligent’s business transaction feature, which can now be implemented across your hybrid app using just a few lines of code. Get full visibility into performance issues on both the native and web side, see where and why the user dropped off, and even how much revenue is at risk to help you prioritize and fix issues in your hybrid application.

Next Steps

Apteligent’s hybrid support is available now for iOS and coming soon for Android; you can find the steps needed to integrate with your hybrid app within our SDK documentation. You can also see Apteligent’s hybrid solution in action in the video posted above.

Finally, if you’d like to learn more about hybrid apps, check out our previous post and video, and if you’re a developer looking to build your first hybrid app – stay tuned to our blog!