Based on proprietary Apteligent data, report identifies key trends and influencers for mcommerce mobile app adoption
San Francisco – Jan. 19, 2016 – Apteligent, a mobile app intelligence platform, today announces its new report, “Extending the Mobile Enterprise.” Created with analyst partner Tony Rizzo of Blue Hill Research, the paper outlines practices for building effective and profitable m-commerce applications based on proprietary Apteligent data.
The report evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes app misbehavior, and feature gaps within apps.
“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, entrepreneur-in-residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”
Key findings include:
“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Apteligent. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace – we’re hoping this report helps provide solutions and strategies.”
Apteligent provides the world’s leading mobile application intelligence solution enabling enterprises to accelerate their mobile business. The company’s solution monitors every aspect of mobile app performance and provides a real-time global view of app and transaction metrics across iOS, Android, Windows Phone 10, Hybrid and HTML5 apps. Trusted by three of the top five credit card issuers, three of the top five media companies, three of the top five retailers, and two of the top three hotel chains with the success of their strategic mobile app initiatives. Apteligent is leading the drive to the App Economy. Learn more at www.crittercism.com.
Meghan Matheny for Apteligent
(317) 806.1900 ext. 115