Today, it’s no longer enough to identify and collect mobile insurance metrics. To fulfill the promise of your mobile business strategy, you have to do something with the information you gather Digital insurance teams must use analytics to develop customer insights from the vast amounts of contextual data that mobile phones generate. But too often, mobile measurement strategies are failing to deliver key insights, especially around customer experience.
- What’s the state of mobile insurance performance measurement?
- How can mobile insurance metrics strategies evolve to meet the evolving needs of mobile insurance customers?
- What are the five actions that mobile insurers must take to identify the right metrics that measure mobile ROI?
About the Speakers
Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.