This has been a very big week in EU-US data privacy law. On Monday a key deadline to create an alternative to the “Safe Harbor” agreement that governs transatlantic data transfers came and went. On Tuesday, the EU commission issued a joint press release with the US announcing that a new framework, known as the EU-US Privacy Shield had finally been agreed upon.

It’s still far too early to understand how this new agreement will play itself out but the release includes ominous sections like, “Strong obligations on companies handling Europeans’ personal data and robust enforcement,” and “Effective protection of EU citizens’ rights with several redress possibilities.”

No matter the eventual outcome it is highly likely that companies that transfer European customer data to the US are in for a period of prolonged legal uncertainty. Some would argue that the recent NSA scandals and the fundamental difference in data privacy philosophies make a long-term agreement between the EU and US on data transfers all but impossible.

Fortunately, with Apteligent you have the option of avoiding the topic of customer data transfer to the US altogether. Since July, 2015 we are one of the few Mobile App Intelligence providers to maintain a completely separate data center in the EU (read the blog here: Apteligent Announces New European Data Privacy Option). All mobile user data including crash, service monitoring and userflow data remains in Germany and therefore avoids any of the legal uncertainty that now surrounds EU-US data flows.

We’ve seen two main scenarios where companies have used our presence in the EU to effectively avoid unnecessary data transfer to the US:

Scenario 1: EU-based company with EU-based end users. These companies are subject to the full letter of EU law since they are based in the EU and have EU users. Availing of Apteligent’s European data center allows them to avoid any regulation connected to US data transfers.

Scenario 2: US-based company with EU and US-based end users. These companies create separate apps for each region with EU-based users using the EU-specific apps that maintain all their data in EU-based data centers. This structure requires a certain amount of duplication and coordination but again avoids any regulation connected to US data transfers.

It’s on a case by case basis for companies to decide whether a tipping point has been reached on the topic of EU-US data transfer but we can all agree that this is a subject that will likely dominate headlines for the foreseeable future and that companies subject to EU-US data privacy laws should explore every option to mitigate this uncertain legal environment.

Try the Apteligent’s EU solution today. Click on the “Sign-up” button on the top right hand of the screen for a 30 day trial of all our features. Be sure to select “Europe (Germany)” when asked where we should store your data (see below).

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