B&H has long been a technology leader: for example, they were one of the first retailers to offer online ordering. B&H’s foresight and innovation continue; they’ve been offering mobile applications beginning in 2009 with iOS and 2010 with Android. These have been well embraced by the market, with more than 250,000 downloads per year. Mobile is an important channel for B&H’s business with mobile revenue growing substantially each year.