This Spanish bank has been a leader in European banking for over 50 years and is one of Spain’s top commercial financial institutions, with over 500 branches nationwide. Spain has one of the highest levels of mobile penetration in Europe, with smartphone owners making up over 55% of the national population. This has revolutionized nearly every aspect of daily life. In light of this important trend, the bank recognized that its customers need their banking to work for them and not the other way around – and this meant taking advantage of mobile. See how Apteligent has helped them realize their mobile strategy!