In 2015, mobile and digital commerce are now table stakes for retail organizations seeking to maximize mindshare, transactions, and profit. However, what happens to commerce trends when mobility and digital commerce become mandatory? It means that the rules have changed as Black Friday becomes Global, every holiday Monday now becomes a new Cyber Monday, and the resulting timing rules have changed from specific events to sustained marathons of peak digital commerce.
To identify and understand the ramifications of this new normal, where buying expectations are more intense and buying experiences are simultaneously more fragmented and more convenient than ever, join Blue Hill and Apteligent as they explore key shifts in Holiday spend that represent foundational changes in every store’s relationships with their buyers. By doing so, you will understand what your buyers are doing and how the newest devices and digital strategies manifested a true change in shopping behavior in this latest holiday season and beyond.
We invite you to attend Internet Retail’s webinar for an in-depth discussion to better understand what your buyers are doing and how the newest devices and digital strategies manifested a true change in shopping behavior in this latest holiday season and beyond.
To download the transcript for this webcast, click here