As smartphones become more ubiquitous (over 2 billion predicted to be in users’ hands by 2016) and user expectations of a flawless mobile experience mount, Hybrid development may just become the favored development approach. Why, because Hybrid apps will offer a best-of-both-worlds approach in use cases where customer experience is brand critical, and allows for affordable development times and costs. Because understanding user experience is more challenging with hybrid app make-up, Apteligent offers a more powerful, flexible solution.