A number of financial institutions have dismissed (or at least deferred) mobile app access as a critical business requirement for today’s consumer. However, with the ubiquity of smartphones, mobile apps have become a dominant method for accessing products and services. The future will increasingly be dependent on consumer interactions on mobile devices.
Inside the Vault: The Future of Mobile Banking
A number of financial institutions have dismissed (or at least deferred) mobile app access as a critical business requirement for today’s consumer.
- Consumers are eager to embrace mobile, and if nancial institutions have an app, they will use it with enthusiasm.
- Financial institutions that aren’t mobile yet – which accounts for a large percentage of the industry – are cutting themselves o from a key user demographic and revenue potential.
- To encourage the adoption of mobile banking, nancial institutions must qualitatively and quantitatively understand the complete customer experience.
ONE IN FOUR USERS
WILL ABANDON AN APP AFTER ONLY ONE BAD EXPERIENCE
Apteligent helps you create compelling and profitable user experiences in your business critical mobile apps. With Apteligent you get specific and actionable intelligence straight from the device in real-time so you can generate higher quality apps, enhance functionality faster, and fix potential issues before they impact your mobile users – and your mobile business.